IMPORTANT: This is a fictitious memo. I’m not the owner of Wakanda or even an employee. These are only my opinions and daydreams.
Strategically, Wakanda should strive ‘to enable the average 9th grader to design, develop and deploy a non-trivial, public, secure, data-driven web application within a semester’. I mean this literally.
In any organization, we can divide its members into 2 distinct groups—those who think and act as owners; those who don’t. I’m going to put my owner-minded hat on and make several rather opinionated statements about Wakanda’s business strategy. This is done out of admiration for the platform and with great respect for the Wakanda Team.
Wakanda’s intention to target professional developers as its key market was revealed in a recent interview.
And now for my bold proclamation: It is wrong-headed to target professional developers.
Fear not, I’m a benevolent dictator and no one is getting fired. Except for Donald Trump. Sorry Donald…you’re fired!
In this make believe world, where I’m the owner of Wakanda, we will place our strategic focus squarely upon this 9th grade user story: ‘to enable the average 9th grader to design, develop and deploy a non-trivial, public, secure, data-driven web application within a semester’. It will be our constant mantra, read aloud every morning and at the beginning of every meeting, whether internal or with vendors or customers.
Upon the release of every-other version of Wakanda, we will seed a local 9th grade classroom with everything students need to create Wakanda web apps, everything but the real world problems they wish to solve. A Wakanda product team member and platform expert will attend each 50 minute, daily classroom session and meticulously track feedback from these 20 students.
To be clear, we will no longer focus on converting existing programmers to adopt Wakanda. We are now in the business of creating users. We create users by training 9th graders. In turn, their success will inspire and motivate the general population to solve real-world challenges with Wakanda.
Professionals also like to tinker with every new language that comes along and will quickly move on to the next shiny new thing. Right now, that thing is Node.js. 3 years ago it was Ruby on Rails. 3 years from now, amateur programmers will still be dependent on Wakanda to remain highly productive. It may sound as though we’re playing favorites. In reality, what is good for 9th graders is good for all developers.
What Microsoft Excel was for spreadsheets, Wakanda will be for web apps!
As the semantic web takes form, Wakanda will be uniquely positioned to enable the lay person to create data-driven web 3.0 applications that interact not only with their computers and mobile devices, but with their refrigerator, ensuring they have enough eggs to last the week. Eggs that will feed 9th graders, who learned algebra last year, and are waiting for someone to engage their abilities.
We must work wisely to rise to this challenge: ‘to enable the average 9th grader to design, develop and deploy a non-trivial, public, secure, data-driven web application within a semester’. I know the task is daunting, but remember this—you’re here because you’re the best of the best at what you do. Buck up, take heart, serve our clients (9th Graders) with a smile on your face and be proud of the difference we’re making in the lives of ordinary people, everywhere!
All my best,